E-commerce or electronic commerce is the buying and selling of good or services through internet, and the transfer of money and data to finish the trade. E-commerce is such an advantage that firms and individuals can carry out their business over the world at any time. This is the aspect cannot be covered by brick-and-mortar stores.
E-commerce operates in all four of the upcoming vital market segments:
• Business to business
• Business to consumer
• Consumer to consumer
• Consumer to business
In the age of technology, E-commerce is part and parcel of establishing one’s trademark effectively due to its boundless capability towards human ne/eds.
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